Work smarter - not harder - learning to repurpose content

As a female photographer, you wear many hats—artist, business owner, marketer, and more. The pressure to constantly produce fresh content while juggling everything else can feel overwhelming. But what if I told you there’s a way to make your content work harder for you, without working harder yourself? Introducing The Photographer Content Workflow—a streamlined approach that allows you to create content once and repurpose it across multiple platforms, maximising your impact with minimal effort.

The Power of Repurposing: Why It’s a Game-Changer

Repurposing content isn’t just a time-saver; it’s a smart business move. Every piece of content you create is valuable, so why not get the most out of it? By repurposing, you can reach different audiences, reinforce your brand message, and keep your content strategy fresh and engaging without constantly starting from scratch.

Step 1: Create Your Core Content

The foundation of this workflow is a strong piece of core content. Let’s take the example of a blog post titled, "How I Manage to Ease My Clients' Nerves at a Photoshoot."

This topic is perfect because it speaks directly to the concerns of your potential clients—especially those who may be hesitant to book a photoshoot due to nerves or anxiety. What are they searching for? Likely, they’re looking for reassurance and practical tips to help them feel more comfortable in front of the camera. By addressing this, you’re positioning yourself as both an expert and a compassionate professional who understands their needs.

SEO Tip: To make your blog post even more powerful, use SEO keywords like "how to relax during a photoshoot," "overcoming photoshoot anxiety," or "female photographer tips for nervous clients." These keywords help your content show up in the searches that your ideal clients are making.

Step 2: Repurpose Like a Pro

Once your blog post is live, it’s time to transform it into various pieces of content that can be shared across different platforms. Here’s how you can do it:

1. Create a Newsletter: Condense the blog post into a compelling newsletter. Highlight the key tips you share with clients to help them feel at ease, and include a link to the full post for those who want to dive deeper.
2. Instagram Static Post: Use a beautiful image from one of your shoots to create a static post. In the caption, share one or two tips from the blog about how you help clients relax. Invite your followers to read the full blog for more insights.
3. Instagram Reel: Film a short, engaging Reel where you talk directly to your audience about your approach to making clients feel comfortable. This is a great way to show your personality and connect on a more personal level.
4. Instagram Stories: Break down the content into three quick tips and share them as Instagram Stories. Use the "Swipe Up" or link sticker feature (if available) to direct viewers to the full blog post.
5. Pinterest Pins: Design five different Pinterest pins, each focusing on a different tip from your blog. Use captivating images and clear text to make each pin stand out, and link them back to your blog post.

Step 3: Cross-Promote and Reshare

Maximise your content’s reach by resharing it across other platforms:

• Facebook: Reshare your Instagram post and include the blog link in the caption to drive traffic to your website.
• TikTok: Repurpose your Instagram Reel and share it on TikTok. Short, informative videos perform well on this platform, especially when paired with trending sounds.
• Pinterest: Schedule your pins to be posted at different times throughout the week to keep driving traffic back to your blog. 

Why This Workflow Is Perfect for Female Photographers

As a female photographer, you understand the importance of connection and efficiency. This workflow not only helps you stay connected with your audience across multiple platforms but also ensures that you’re making the most of every piece of content you create. By working smarter, not harder, you can focus on what you love—capturing stunning images and building lasting relationships with your clients.

Remember: The key to success in content creation is consistency and efficiency. With The Photographer Content Workflow, you can achieve both, freeing up more time to focus on your art and your business. 

Ready to simplify your content strategy? Start with your next blog post and watch how far it can take you.

With love and light,
Nami